Posted on December 09 2020
It was a fragrance created from moss and spices by Rene Coty that ascended to become an entire category of fragrances in 1917. Followed by that were Aldehydes which were the first aroma chemicals and unlike anything anybody had created. Coco Chanel endorsed this clean and ozone like fragrance and introduced the world to a true modern perfume.The year 1925 saw the advent of the Shalimar which was an oriental aroma with sensuous, rich and provocative notes. Followed by this was the Vent Vert and L’Air du Temps in 1945, the instigators of fresh, light and natural scents.