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Rihanna is a name that's synonymous with chart-topping songs, fashion that breaks boundaries, and a confidence unmatched by anyone else. Fenty Eau De Parfum is a fragrance that has become a classic. This scent was launched in 2021 and became a huge hit, capturing hearts with its luxurious mix and...

These are the notes that make you feel fresh and almost light headed for a moment. They are responsible for almost all the top notes 

Well, the ingredients can be natural - flowers, grasses, spices, fruits 

Yes, it is an exact science and throwing all the ingredients into a hot stewing pot to funnel out a perfume is not the way how it is done.

Parfum is the purest form of perfume and it is also known as extrait de parfum or pure perfume. Apparently it has the highest fragrance concentration

  Tricky is another word for the percentage of aromatic compounds contained in the solvents, wouldn’t you agree? Adding further to the dilemma are the companies that follow different guidelines. Fragrance concentration is simply how strong or light a perfume is. It is the sheer strength that a fragrance hits...

  Fragrances have evolved over millennia and still continue to captivate and confuse us. This is what makes shopping for the right perfume overwhelming, especially with an ocean of options. Your aroma is what lingers in the room even after you have long retired for the night. For those who...

  The new age demands a new kind of fragrance for every occasion. Modern technology never fails to deliver aromas that entice your very being and change with every passing hour. Today our perfumes last all day with ingredients that improve our mood. You can either seek calmness in a...

  The 50s saw the arrival of Youth Dew, the first concentrated perfume oil and what came later in the 70s was a war of scents. Names like Bill Bass, Halston, Gucci and Pierre Cardin were the warriors that set foot in the aroma arena. They still continue to come...

    It was a fragrance created from moss and spices by Rene Coty that ascended to become an entire category of fragrances in 1917. Followed by that were Aldehydes which were the first aroma chemicals and unlike anything anybody had created. Coco Chanel endorsed this clean and ozone like...

  Now that fragrances had gone the French way it was the 1600s that saw the dawn of the Hungarian water. A stable perfume of its kind was made by combining a rosemary extract with distilled alcohol.

  Fragrances were extracted from hard to catch animals and rare plants, woods, herbs and spices especially from the Middle East and lands Far East. This made them even more valuable and precious and that is one big reason why people offered them to gods, tyrants and emperors.   How...

Interesting question and what evolved with these perfumes were their bottles. They were all the more interesting too and often were as gorgeous, exotic and elaborate as the fragrant oils they contained. The earliest crafted perfume bottles are believed to be as old as 1000 B.C. People in ancient Egypt...

As the obsession over fragrances intensified in Europe, England started containing aromatics in lockets and hollow heads of canes that were later sniffed by the owner. The late 1800s saw the use of synthetic chemicals to mass market perfumes for the first time. Nitrobenzene; the first chemical perfume was made...

It was the year 2004 to 2005 when archaeologists discovered in Pyrgos and Cyprus what many argue to be the world's oldest surviving perfumes that date back to more than 4000 years. Ancient perfumeries existed that made use of stills, mixing bowls and funnels and bottles to extract scents from...

European royal families were not new to the art of perfumery either. It existed there since as early as 1221. In the year 1370 at the behest of Queen Elizabeth of Hungary scented oils and alcohol solutions were combined to produce the famous Hungary Water. This fragrant art prospered in...

Fragrance, you can feel it in the air. You know something stirs but you can’t really put a finger on it. A presence hovers and lingers about or maybe you are just imagining things! It’s probably all in your head or something in the drink. A fragrance does no talking...

The art of making perfumes is called Perfumery which is believed to have begun in ancient Mesopotamia and Egypt. Later refined by the Romans and Persians, it has also been mentioned in one of the earliest Hindu Ayurvedic texts, Charaka Samhita and Sushutra Samhita.   Where does the word come...